![]() “When I got to PLU, I was exposed to all sorts of concepts and theories and my coursework was graded on my ability to articulate my own thoughts and form persuasive arguments. “My high school education centered around memorizing facts and regurgitating information,” Bliss said. In 2017, he successfully pitched Shark Tank, landing a $100,000 deal with Barbara Corcoran for a 15% stake in the company.Īttending a small liberal arts college enabled Bliss to realize the academic success that eluded him in high school and built his confidence for defending and promoting his ideas. He’s garnered publicity by structuring messaging to pique the interest of various publications. It’s something I’ve been working on.”īliss credits his experience at Pacific Lutheran University, where he majored in communications with an emphasis on public relations, for preparing him to run a business. As we continue to grow, I’m going to need a better solution than shipping out of my home. “We’ve reached our max with the current arrangement. ![]() We find that “drop shipping” on behalf of the retailer is a logistical nightmare and the product return rate is much higher.“Scalability is a problem,” Bliss said. Moving forward we have decided to no longer have a wholesale channel and sell directly to the consumer. He says, “In past years we were able to sell through retailers which generated some revenue during the non holiday months. And he runs a Christmas in July sale, too. “It’s hard to market a Christmas Tree anytime other than November / December… We tried by launching a Kickstarter campaign in the summer to generate presales and interest.”īliss also takes pre-orders on his regular product line after Christmas is over. With that in mind, I developed the tabletop Jubilee,” he says. I also heard that some people had the tree up all year round. ![]() ![]() “I did get feedback that the tree was a piece of art. Bliss has the same issues but has developed some workarounds throughout the year to keep busy. How to Sell Christmas After the Tree Comes Downįor any business that centers on Christmas, it presents a limited time to market your products. ![]()
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